- Experienced management teams, specifically at least one of the following: domain expertise, channel expertise, stage expertise, previous exits
- Balanced teams with complementary skill sets
- Purpose-driven brands
- Platform brands looking to dominate an entire category or show up in multiple categories
- Superior product performance
- A pipeline of product and business model innovation
- Solving a real problem in a $1Bn+ category
- Competitive unit economics at scale
- Quality co-investors: good partners that are experienced in this stage, category, or channel
- Deal terms that make sense. We underwrite deals for a minimum 50% IRR, which means that there’s typically a pathway to the value of the company doubling in the next 12-24 months